I found this post over at Nick Onken’s site. Nick is a photographer I admire greatly and is also a trailblazer in his approach to branding and marketing yourself as a photographer. I’m currently “rebranding” myself for 2009 and have always been interested in the process of creating a signature logos.
In this two part video, the lead designer who worked on Obama’s iconic “O” image discusses both the creative and decision making process of building the Obama brand.
by L10
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